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Analina
Analina is a traditional store in the city of Chapecó / SC , it exists more than 20 years. Thus the store has become an icon of this city , being a reference point for many purchases. What is curious is all catergorias store product sales , ranging from costumes for parties, accessories for parties and events , material for ballet , swimming accessories, makeup among other things. The shop itself did not have a visual identity , so our team was engaged to develop an identity that represented the traditionalism of the company, but a more modern market positioning. We developed a typography for the brand , leaving it all in lower case ( bringing it closer to the public) and developed a family of icons to symbolize the brand.
Analina é uma tradicional loja da cidade de Chapecó/SC, ela existe a mais de 20 anos. Dessa forma a loja se tornou um ícone dessa cidade, sendo ponto de referência para diversas compras. O que é curioso são todas as catergorias de vendas de produtos da loja, que variam de fantasias para festas, acessórios para festas e eventos, material para balé, acessórios para natação, maquiagens entre outras coisas mais. A loja em si não possuía uma identidade visual, por isso nossa equipe estava engajada a desenvolver uma identidade que representasse o tradicionalismo da empresa, mas um posicionamento mais moderno no mercado. Desenvolvemos uma tipografia para a marca, deixando-a toda em caixa baixa (trazendo-a mais próxima do público) e desenvolvemos uma família de ícones para simbolizar a marca.
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Agency: triocom.com.br
Creative Director: Matheus Corseuil
Art Director: Lucas Matheus
Planning: Estevan Baldissera
Year: 2015
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Designed in Brasil by:
Matheus Corseuil & Lucas Matheus.
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